Efforts to revitalize downtown Birmingham have sparked a boom in residential and commercial construction and renovations. The latest transformation is an abandoned rail bed that created an eyesore in the city center. The once blighted area is now Rotary Trail that runs along First Avenue South between 20th Street (the Birmingham Green) and 24th Street. Downtown Rotary of Birmingham took on the project and raised $3.5 million to complete the Trail – a half -mile linear park designed by Goodwyn, Mills and Cawood.
The Trail’s focal point is the Magic City sign, which pays homage to an iconic sign that once stood at Birmingham’s Terminal Station, notes Cheryl Morgan, co-chair of the project for the Rotary Club. The station and the sign were demolished in 1969, but nostalgia for the sign remained strong. At 60 feet, it serves as a gateway element in this urban context.
Morgan calls the sign “a great gesture to Birmingham history and a new icon in our downtown.” The sign was a gift from BL Harbert International. O’Neal Steel donated the materials and Fravert Services created the letters. The structure was fabricated by Daniel Iron, which can trace its origins to a company that built the original sign.